Read e-book online AD-INFINITUM: Legal Checklists for the Advertising Industry PDF

By D. Hendrickson,Nicholas Persky,Philip Rebentisch,Holly Bayne,Andrew Ciccone,Gary Kohn,Christina Loza,Lois Erving

within the advertisements global, a mistake or false impression of appropriate legislation and rules can adversely effect a crusade, almost certainly leading to criminal motion, the lack of the buyer, or either. Why hazard losing all of the creativity, making plans, cash, and tough paintings that is going right into a campaign?

Ad-Infinitum: felony Checklists for the ads is an summary to assist steer clear of any such situation. Written by way of a staff of ads legislation specialists for marketing pros, this sensible instruction manual discusses the myriad of concerns often confronted by means of ads executives and their staffs. Even larger, armed with precis checklists stumbled on inside of each one bankruptcy, you could speedy and successfully establish the most important concerns that needs to be addressed for a profitable campaign.

Topics lined within the e-book comprise criminal evaluation of ads claims for FTC/FDA compliance, corporation provider agreements, star expertise agreements, digital/social/mobile matters, copyright/trademark infringement, IP/music licensing, and sweepstakes/contests, between many others.

Whether you’re a copywriter engaged on a compelling campaign or an govt negotiating an supplier contract, this ads legislations guide is a helpful source to have available earlier than you stroll right into a assembly or make that call!

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Read Online or Download AD-INFINITUM: Legal Checklists for the Advertising Industry PDF

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AD-INFINITUM: Legal Checklists for the Advertising Industry by D. Hendrickson,Nicholas Persky,Philip Rebentisch,Holly Bayne,Andrew Ciccone,Gary Kohn,Christina Loza,Lois Erving


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